JR
  • Apps
  • AI Philosophy, Policies, and Competencies
  • AI-Powered UDL Strategies
  • LUDIA
  • AI Toolbox
  • Apps
  • AI Philosophy, Policies, and Competencies
  • AI-Powered UDL Strategies
  • LUDIA
  • AI Toolbox
Search

healthy  =   expensive

7/1/2018

0 Comments

 
Picture
Consumers assume that healthier foods are more expensive.

A recent study randomly assigned 163 US students to one of two conditions about the healthiness of a granola bar. One group was led to believe that the bar had been given a healthiness score of A-, while the other was told it was a C.
Half of each group was also told that the product had been given an overall quality rating of 4.5 out of 5 stars.

Participants were then asked to estimate how expensive the product was compared to others (out of 7).

Researchers found that participants estimated the price of the granola bar 10% higher when its healthiness score was better--and this regardless of its overall quality grade.

Source: Reczek, Hawk, Sample (2017)


0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

Proudly powered by Weebly
Photo from Gwydion M. Williams
  • Apps
  • AI Philosophy, Policies, and Competencies
  • AI-Powered UDL Strategies
  • LUDIA
  • AI Toolbox